As a President’s Club member of the Harvard Business School Association of Boston, I continue to engage leadership, strategy, and decision-making through a long-term intellectual ecosystem—recognizing that in the age of AI, sustainable leadership is built through the right environments as much as the right skills.

 

THE REAL QUESTION FOR MODERN LEADERS
“Which energy do I bring into the environment
— and what does it activate in others?”

 

Your words don’t lead.
Your energy does.

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“What decision did I postpone out of fear in the last 30 days—and what did that cost me?”

Max Energy is not a program.It is a leadership operating system for the post-burnout era.

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I help leaders shift from fear-driven survival to calm, strategic performance — using neuroscience, psychology, and real-world high-stakes experience.

JOIN THE MOVEMENT TO AMPLIFY HUMANITY’S ENERGY FOR PROGRESS

 

Over the past two decades, Matthew MG has supported leaders across automotive, technology, healthcare, government, and creative industries, partnering with organizations such as CHIESI, Hyundai, IPSOS, and LEGO, as well as national institutions including the Ministry of National Education and the National Police Department. His work spans executive development, organizational needs analysis, behavioral assessment, and long-term transformation initiatives in complex, high-stakes environments.

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Applied Experience
—Lecturer in Social Psychology, Behavioral Sciences, and Communication Skills
Bezm-i Alem University-Faculty of Health Sciences
Istanbul Arnavutkoy and Florya Police School
—Licensed Milton Erickson Hypnotherapist and Consultant
Conducted executive assessments using MMPI, Beck, DISC, WISC-R, Big Five, and SCL-90, supporting leaders through transformation processes, mergers, and high-stakes decision environments.

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He transform global leadership insights from Harvard, MIT, Oxford, BCG...., and McKinsey into strategic tools that empower purpose-driven leaders to expand their impact in the global business landscape. -Click Here.

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By offering a 10-day practical interviewing and communication program for immigration authority specialists, he enabled them to better recognize individuals and make correct decisions in sensitive humanitarian contexts.

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As CEO of New York Business Excellence (NYBE) and the New York Business Leadership Center (NYBLC), Matthew MG operates at the intersection of leadership, media, and global dialogue. Through NYBE, he has partnered as a media sponsor and strategic contributor alongside global organizations including Google, Deloitte, Siemens, Huawei, P&G, UPS, EY, and Mercedes, supporting leadership summits, innovation forums, and global positive-impact initiatives.​

The Max Energy is a global leadership movement at the intersection of neuroscience, performance psychology, and conscious living.

 

Born from Harvard-inspired research and two decades of executive development, The Max Energy introduces a new leadership operating system:

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Max Energy is a shift from reactive survival to intentional strategic leadership.​

Survivor Energy → Life Energy → Strategic Energy

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His work integrates insights from neuroscience, Harvard research, and Prof. Amy Edmondson’s groundbreaking concept of Psychological Safety — enabling leaders to shift from energy spent in self-protection (Survivor Energy: fear-driven, defensive states) to energy expressed through trust, creativity, and meaningful impact (Life Energy: confidence, connection, and adaptive capacity).

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A shift where clarity replaces chaos, purpose replaces pressure,
and performance flows naturally.

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Our mission is simple — yet revolutionary:
to help people unlock their highest inner energy and build a world led by awareness, not exhaustion.

 

🧠 The Science

Grounded in insights from Harvard, Stanford, MIT, and global peak-performance research,
the Max Energy methodology translates neuroscience into practical tools for:

We translate neuroscience, performance psychology, and global behavioral research into practical energy-based tools for conscious leadership.

• Cognitive renewal

• Emotional regulation

• Stress mastery

• Creative problem-solving

• Strategic decision-making

 

Every principle is evidence-based and field-tested by world-class athletes, CEOs, creators, and leaders operating under pressure.

 

We don’t teach motivation.
We teach the brain’s natural operating system for excellence.

 

🌍 The Experience

Through The Max Energy Book, immersive Live Events, Executive Leadership Summits, and the Max Energy Dance Experience, participants undergo a transformation that blends:

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Science · Storytelling · Emotion · Embodiment · Community

 

From the dance floor to the boardroom,
focus, rhythm, and flow are the universal engines of human performance.

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You don’t just learn Max Energy.
You live it.

 

💬 The Founder

Created by Matthew Mustafa Gul — leadership strategist, neuroscience-informed practitioner, and CEO of NYBE & NYBL Center —
The Max Energy movement integrates:

• Harvard-level leadership principles

• Neuroscience fundamentals

• Human behavior psychology

• High-performance strategy

• Cultural & emotional intelligence

 

Matthew MG’s vision is to elevate global performance culture —
helping CEOs, creators, and communities lead with clarity, courage, and full energy.​

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These methods are not theoretical — they have been implemented in high-stakes environments.

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He has conducted clinical-grade leadership and psychological assessment programs for C-level executives and senior blue-collar professionals within a leading global automotive brand.

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In the public sector, Matthew MG led a large-scale organizational transformation initiative within the public transportation industry, conducting clinical psychological assessments for over 1,050 employees. Over the course of one year, he designed and delivered a structured therapeutic and development program, while also advising leadership on improving personnel selection criteria and structural decision frameworks to support long-term organizational resilience and performance.

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In addition, Matthew MG led comprehensive organization-wide needs analysis projects for a municipal workforce, anchored in the Five-Factor Personality Model. He conducted individual-level assessments, produced detailed personal development and role-alignment reports, and delivered cross-departmental needs analysis to inform structural improvement. The work included in-depth interviews with unit directors to align leadership expectations, team dynamics, and organizational priorities.

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This methodology was later requested by a major university, where Matthew MGl applied the same framework across six campuses, evaluating institutional needs at both individual and departmental levels to support leadership development, organizational coherence, and long-term performance.

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Following the introduction of the “Intelligence Games” course into the national curriculum, Matthew MG engaged in direct collaboration with the Ministry of National Education, contributing to the design and on-site implementation of an educator training program. The program was observed and reviewed in field settings alongside senior ministry leadership, supporting instructor readiness and nationwide pedagogical alignment.

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He created a neuroscience-driven early childhood development assessment to support school readiness, initially implemented in a public kindergarten, then scaled into an eight-week intelligence games program across private kindergartens in Türkiye and five kindergartens in Germany.

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Matthew MG delivered two intensive 10-day psychological skills training programs for law enforcement officers, focused on mental resilience, stress regulation, and decision-making under pressure in high-risk operational environments.

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Trained in Harvard Business School Online’s Power & Influence for Positive Impact and HarvardX Neuroscience programs, Matthew MG integrates ethical influence, neuroscience, and mission-driven leadership into the Max Energy Framework — helping leaders move beyond exhaustion and toward clarity, resilience, and sustainable performance.

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At the core of his work is a simple belief:
Leadership is not about pushing harder — it is about mastering energy, awareness, and intention.

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🚀 Join the Movement

This is your entry into the new era of conscious performance.

Read the book.
Experience the transformation.
Lead with Life Energy.

→ themaxenergy.com